Roy Cleveland Sullivan was a U.S. park ranger in Shenandoah National Park, that, between 1942 and 1977, was hit by lightning on seven different occasions. He is recognized by Guinness World Records as the person being struck by lightning more recorded times than any other human being. Tetra Pak has a new commercial that's an homage of sorts to Roy that's well worth watching. Head on over to 10Engines and have at it.Unfortunately, Sullivan was finally killed in 1983 from a self-inflicted gunshot wound to the stomach.