After a Swedish expedition to Greenland in 1966, Åke Nordin decided it was time to make his own coat. With the help of climber Hasse Hellström, one of Sweden’s foremost experts on Greenland and a member of the glacier researcher group, Friluftsfrämjande, he did just that, utilizing the olive green fabric that, at the time, was being used to make tents. Above is an old advertisement for that very garment, the Fjällräven Greenland Jacket, which reads “The perfect jacket for the mountain hiker and climber.” And if the previous three sentences won't suffice in detailing the history of the J. Crew catalogue staple, then click here.The reason for the Fjallraven post? Well, tomorrow, August 5th, marks the start of the 2011 Fjällräven Classic, an annual 110 km (68.3 miles) trekking event/race from Nikkaluokta to Abisko Touriststation in good ol' Sweden. Good luck to friends who flew across the ocean for one hell of a time.